For the work made consistently during three years during which the Victoria beer built a solid reputation as the official beer of the Day of The Dead in Mexico.

For the first ever real time marketing campaign for Coca-Cola during the Fifa World Cup of 2014.

Strategy developed for the antiacid Riopan — the most medically endorsed antiacid challenged the silliness of the whole antiacid category in Mexico by inviting consumers to listen to their doctors.

For the Leão Fuze tea brand campaign, developed by the agency after winning the account.

For the Coke Thirst - Branded Content develop as part of a whole strategy to reinforce the intrinsic traits of the brand.

We were assigned by AB/Inbev US as the agency of record for the launch of the Estrella Jalisco beer in the Southeast US Market.

I oversaw building the social monitoring area at Isobar Brazil. This included learning newly created tools such as Radian6, developing analytic methods and hiring people for the new team, and more.