Strategy in unconventional places.

That’s how my career developed. Strategy in unconventional places. I moved from Web Development and Design and Coding to Digital Strategy and then to a traditional advertising agency in Brazil.

Next, I moved to Mexico to lead an entire Strategy Department. I had to adapt to the Mexican language, people, culture, market, and (no less important) the food. And it was an incredible experience.

After that, I landed in Japan to work as a Global Strategist. I had to adapt not only to the unique culture in Japan but also learn how to be a dad while working and building a family in the farthest corner of the world. My most significant challenge yet proved to be especially rewarding.

This website tells stories about my strategic approach in these different settings. Each experience was unique, and I learned so much. But don’t take my word for it; check my stories.

Changing so much and radically has its price, but I wouldn’t have it any other way. These experiences and their challenges made me a better strategist, leader, and person.

Professional experience

• 2024, Global Executive Strategy Director, Nissan United, United States

• 2019, Global Strategy Director, Nissan United, Japan

• 2015, VP Strategy and Planning, J. Walter Thompson México

• 2011, Director, Strategy and Planning, J. Walter Thompson Brazil

• 2008, Strategy Coordinator, Isobar Brazil

• 2006, Project Coordinator, Isobar Brazil

• 2005, Project Manager, Virid Brazil
  

• 2015, Strategy Course given at Redhook - The Creativity Hotspot, Brazil

• 2017, Strategic Thinking Course at Academía Mexicana de Cratividad, Mexico

Education

• 2011, Post-Graduation in Business Administration, Fundação Getúlio Vargas, Brazil

• 2006, Graduation in Industrial Design, Mackenzie University, Brazil

Awards and Honors 

• 2018, Effie Awards Latin America (Gold)

• 2018, Effie Awards Mexico (Silver)

• 2017, Effie Awards Mexico (Silver)

• 2018, Effie Awards Latin America (Gold)

• 2018, Effie Awards Latin America (Bronze)

• 2015, Cannes Lions (Gold)

• 2014, Effie Awards Brazil (Gold)

• 2011, Jay Chiat Awards (Silver)

• 2020, Appointed to the Tiger’s Academy Program at TBWA

• 2018, Third time judging Effie Awards Latin America

• 2017, Appointed to the Maestro Leadership Program of WPP

• 2014, Part of the Digital Council at J. Walter Thompson Brazil

• 2012, Appointed to the High Potential Program at Isobar Brazil

• 2007, Appointed to the Talent’s Program of Isobar Brazil 

Personal references (please, ask for contact info):

• Angela Bassichetti, Head of Creative Shop APAC, Meta

• Alvaro Dopico, CEO, M&C Saatchi Mexico

• Erick Rosa, CCO, Publicis Japan

• Fernand Alphen, CEO, F.Biz Brazil

• Isabella Mulholland, CSO, LePub London

• Ricardo John, CEO, FCB Brazil

• Wilson Negrini, COO, CP+B Brazil